Episode 619

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Published on:

16th Aug 2024

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships.

Chapters:

  • 00:00:00 - Kicking Off with Laughs and Penultimate Introductions
  • 00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia
  • 00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators
  • 00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before
  • 00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back
  • 00:14:00 - Avoiding the Pitfalls of Discounting
  • 00:17:30 - Personalizing the Customer Experience
  • 00:19:15 - The Role of Email in Boosting Repeat Sales
  • 00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right
  • 00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty
  • 00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption
  • 00:29:06 - Retargeting Magic: How to Bring Customers Back for More
  • 00:34:07 - The Customer Experience: Little Touches That Make a Big Difference
  • 00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes
  • 00:39:27 - Wrapping Up: Final Thoughts and Key Takeaways

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam