Episode 638

full
Published on:

22nd Oct 2024

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

  • 00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
  • 00:05:00 – Unveiling the Dual Prong Strategy
  • 00:10:00 – Breaking Down the Campaign Setup
  • 00:15:00 – MaxClicks Delivers Early Wins
  • 00:20:00 – TCPA vs. MaxClicks: A Winning Combo
  • 00:25:00 – Targeting the Right Audience with Smart Bidding
  • 00:30:00 – Knowing Your Client’s Business: A Key to Success
  • 00:35:00 – Reviewing State-by-State Ad Performance
  • 00:40:00 – Scaling Smartly Through Seasonal Shifts
  • 00:45:00 – Leveraging Audience Data for Better Ads
  • 00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam