Episode 637

full
Published on:

18th Oct 2024

[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

Chapters

  • 00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
  • 00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
  • 00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
  • 00:04:01 - Time for the Big Reveal: Case Study of the Day
  • 00:05:32 - Why Creative is Your Secret Weapon in Marketing
  • 00:08:53 - The Sales Slump: Identifying the Problem
  • 00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
  • 00:17:08 - Data to the Rescue: Leveraging Insights for Growth
  • 00:20:46 - Getting Creative with Your Audience Targeting
  • 00:22:16 - Speaking Your Audience's Language: The Real Game Changer
  • 00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
  • 00:23:14 - New Customers, New Profits: The Key Metrics That Matter
  • 00:25:05 - Creative Strategies That Move the Needle
  • 00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
  • 00:37:28 - Fine-Tuning Your Creative for Maximum Impact
  • 00:45:21 - Case Study Wins and What’s Next for Growth
  • 00:46:51 - Wrapping Up: Final Thoughts and Takeaways

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam