Episode 639

full
Published on:

25th Oct 2024

How Radioactive Octopus Balls Made Us Better Marketers

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.

Chapters

  • 00:00:00 - Orlando Adventures Begin!
  • 00:00:26 - Disney Secrets Revealed
  • 00:02:21 - Networking That Changes Lives
  • 00:05:34 - Mastermind Event Game-Changers
  • 00:07:22 - Unleashing AI Power in Marketing
  • 00:11:58 - Sleep Hacks for Success
  • 00:17:20 - Why Masterminds Are Essential
  • 00:25:50 - The Thin Line Between Charisma and Narcissism
  • 00:30:38 - Standing Up for What Matters
  • 00:31:05 - Jason Fladlin’s Selling Secrets
  • 00:33:50 - The Surprising Power of Long-Form Content
  • 00:36:53 - The Book Writing Advantage
  • 00:41:24 - Master Podcasting & Listener Engagement
  • 00:50:10 - SEO Jacking & Celebrity Leverage
  • 00:54:31 - Engaging Your Community Like Never Before

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam