Episode 562

full
Published on:

26th Jan 2024

The 13 Tools Every Digital Marketer Cannot Live Without

Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms.

Chapters:

  • 00:00:00 - Kick-off: Ralph & Kasim on Recent Mastermind Insights
  • 00:03:25 - Tool Exploration: Deep Dive into Post-Purchase Surveys
  • 00:11:13 - Lead Generation Talk: Unpacking Leadsy & High Level Strategies
  • 00:13:29 - Metrics Mastery: A Close Look at Metricool & HubSpot
  • 00:15:35 - Design Revolution: Revisiting Canva's Capabilities & the Wonders of Canva’s AI Assistant
  • 00:18:47 - Video Content & AI: Introducing HeyGen for AI Video Creation
  • 00:21:27 - E-commerce Innovation: SmartScout for Amazon Sellers
  • 00:22:53 - Multimedia Tools: The Flexibility of Opus and Video.ai
  • 00:28:54 - Content Strategy: Simplifying Repurposing with Designer
  • 00:32:07 - Amplifying Reach: Mastering Content Syndication

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam