Episode 563

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Published on:

30th Jan 2024

Enemies No More: Using Google and Meta Together for 10x Returns

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success.

Chapters:

  • 00:00:00 - Introduction: Setting the Stage for Marketing Insights
  • 00:04:00 - Welcome to Perpetual Traffic: Decoding Attribution Across Digital Platforms
  • 00:06:53 - Sales Attribution Complexity: A Closer Look
  • 00:09:47 - Rethinking Traffic Strategies in Current Marketing Trends
  • 00:11:44 - Dissecting the Standard Sales Funnel
  • 00:13:37 - Advertising Spectrum: Exploring its Breadth
  • 00:15:47 - Navigating the Complexities of Sales Attribution
  • 00:18:52 - Visualizing Real Client Data: Overlapping Conversion Insights
  • 00:20:12 - Dilemma of Meta Platforms: A Critical Analysis
  • 00:21:45 - Debunking 30-Day Advertising Cycle Myths
  • 00:23:35 - The Popcorn Analogy: Rethinking Advertising Cycles
  • 00:26:05 - Unmasking the Illusion of Complete Marketing Visibility
  • 00:29:31 - Exploring Potential Solutions to Attribution Challenges
  • 00:30:40 - Final Thoughts and Anticipation for the Next Discussion

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam