Episode 561

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Published on:

23rd Jan 2024

Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.

Chapters:

  • 00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo
  • 00:04:18 - Entering Pinterest's Marketing Arena
  • 00:06:40 - Revealing Pinterest's Untapped Marketing Potential
  • 00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience
  • 00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics
  • 00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest
  • 00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic
  • 00:22:16 - Masterclass in Pinterest: Strategies Unveiled
  • 00:24:16 - The Proven Pinterest Success Formula
  • 00:26:10 - Future Trends: AI in Pinterest's Visual Search
  • 00:27:03 - Smart Strategies: Repurposing Content for Pinterest
  • 00:32:30 - Trendspotting with Pinterest Predicts
  • 00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest
  • 00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing Power

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam