Episode 514

full
Published on:

8th Aug 2023

How to Sniff Out Your Marketing Agency’s B.S

Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young marketers, and sidestep the pitfalls that could trip up your marketing practices. We're also lifting the lid on some of the industry's 'dirty tricks', hammering home the critical importance of nailing your tracking and infrastructure setup before you even think about launching campaigns.

Chapters:

  • 00:00:00 - Diving Deep into Sales Expertise in Marketing Agencies
  • 00:05:47 - Unlocking New Remarketing Possibilities with Varied URLs
  • 00:10:42 - Unmasking Dirty Tricks and False Promises in the Marketing World
  • 00:13:08 - Key Queries Before Scheduling a Call with Solutions Eight and Tier 11
  • 00:14:47 - Google Reps: Distinguishing Between Google Employees and Vendors
  • 00:19:08 - The Crucial Role of Transparency in Your Agency's Tech Stack
  • 00:21:41 - The Advantages of Collaborating with Big Brands
  • 00:24:19 - Stay Alert: Trust and Transparency in the Marketing Industry
  • 00:27:48 - The Power of Differentiation and Debunking the Myth of Guaranteed Results
  • 00:28:34 - Why Performance Guarantees Matter for Emerging Agencies
  • 00:33:57 - Skepticism Towards TikTok Agencies and the Mirage of Legacy Knowledge

LINKS AND RESOURCES:

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Mentioned in this episode:

CSO Link

New Ecommerce Strategies Webinar

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam