Episode 470

full
Published on:

21st Feb 2023

The #1 Dirty Little Secret in Direct Response Marketing

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You'll Learn:

  • 00:00:00 Learning New Words: A Journey Through The Pages
  • 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
  • 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
  • 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
  • 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
  • 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
  • 00:15:15 Challenging Business Models: The Power Of A Father's Words
  • 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
  • 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
  • 00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It
  • 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
  • 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
  • 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
  • 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
  • 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam