Episode 469

full
Published on:

17th Feb 2023

Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales

Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!

Topics Covered:

  • 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires
  • 00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions
  • 00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance
  • 00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success
  • 00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions
  • 00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy Lawns

Links and Resources:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam