Episode 471

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Published on:

24th Feb 2023

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

In This Episode, You'll Learn:

  • 00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
  • 00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
  • 00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
  • 00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
  • 00:12:09 Google Vs Apple: The Battle For Digital Privacy
  • 00:13:53 The Key To Successful Sales: Tracking The Right Data
  • 00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
  • 00:19:01 Building Your Business: The Benefits Of Attribution
  • 00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
  • 00:23:03 The Truth About Magic Pills And Seasonal Businesses
  • 00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
  • 00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
  • 00:31:41 Practical Issues With Tracking View-Through Conversions
  • 00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
  • 00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
  • 00:41:49 Holding Attribution Software Accountable With CRM Data
  • 00:43:41 Entrepreneurship Challenges: Making The Right Moves
  • 00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
  • 00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
  • 00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam