Episode 570

full
Published on:

23rd Feb 2024

(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

Chapters:

  • 00:00:00 - Welcome: Unveiling the Secrets of Persuasion with Jason Fladlien
  • 00:03:11 - Mastering the Craft of Persuasion and Sales
  • 00:04:05 - Key to Selling: Understanding Who You're Talking To
  • 00:07:12 - Why Repelling the Wrong Audience Boosts Sales
  • 00:09:29 - Decision Making Through the Lens of Persuasion
  • 00:11:32 - Tailoring Messages to Market Needs and Desires
  • 00:13:53 - Direct Communication: Cutting Through the Noise
  • 00:20:53 - Aligning Messages with Your Audience's Core Values
  • 00:24:24 - Crafting Unique Conversations for Impact
  • 00:26:23 - Overcoming Business Hurdles with Insight
  • 00:28:59 - Crafting Stories that Address and Overcome Objections
  • 00:32:54 - Embracing and Communicating Your Limitations
  • 00:34:42 - Conquering the Fear of Selling: A How-To
  • 00:36:44 - Jason Fladlien's Webinar Formula Unpacked
  • 00:42:59 - The Role of Value in Effective Selling
  • 00:46:47 - How Masterminds Catalyze Business Growth
  • 00:48:00 - Wrapping Up: The Lifelong Journey of Learning and Persuasion

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam