Episode 571

full
Published on:

27th Feb 2024

How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd

Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. 

​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!

Chapters:

  • 00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!
  • 0006:46 - Marketing Dynasties: The Secret Sauce
  • 00:07:04 - Persuasion: The Heart of Marketing
  • 00:08:00 - Decoding Offers: What Makes Them Tick?
  • 00:10:20 - Sales Meets Marketing: A Symbiotic Dance
  • 00:11:20 - Content's Reign in the Marketing Kingdom
  • 00:13:27 - Lead Quality: The Marketing Gold Standard
  • 00:15:39 - Offers: The Lead Gen Catalysts
  • 00:17:00 - Micro-Yeses: Marketing's Small Wins
  • 00:33:20 - Market Mastery: Know Your Arena
  • 00:36:46 - Lead Nurturing: The Growth Formula
  • 00:41:47 - Test, Learn, Iterate: The Marketing Mantra
  • 00:43:20 - Patience: The Marketer's Virtue
  • 00:45:41 - Evergreen Offers: The Eternal Flame
  • 00:49:51 - Connect: The Essence of Marketing

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam