Episode 569

full
Published on:

20th Feb 2024

3 Major ecommerce Trends That Will Shape Your Marketing in 2024

Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.

Chapters:

  • 00:00:00 - Kickoff: The Evolution of E-commerce Marketing
  • 00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat
  • 00:07:56 - Newsjacking: A Modern Twist on Marketing
  • 00:09:03 - Engaging Audiences: Gamification in Learning
  • 00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing
  • 00:13:59 - From Traffic to Tribes: Prioritizing Community
  • 00:19:45 - The Community Effect: Transforming E-commerce Dynamics
  • 00:31:28 - Navigating the Future: Predictions on Digital Tracking
  • 00:37:25 - Wrapping Up: Connect with Ralph and Kasim

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam