Episode 721

full
Published on:

8th Aug 2025

The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M

Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and how to build a repeatable system for landing high-value clients. If you run an agency, consultancy, or service business, this conversation will challenge the way you think about lead generation, positioning, and scaling — and give you the tactical blueprint to make your growth goals inevitable.

Chapters:

  • 00:00:00 - Cliff jumps, private jets, and setting the stage for big growth
  • 00:01:51 - Meet Corey Quinn: the agency growth strategist Ralph swears by
  • 00:04:31 - From CMO to 10X revenue: the Scorpion success story
  • 00:07:05 - The real challenges (and winning moves) behind a $100M leap
  • 00:12:42 - Why deep specialization is your ultimate growth accelerator
  • 00:18:09 - Building a culture that fuels operational excellence
  • 00:20:50 - How the Deep Specialization Flywheel keeps momentum spinning
  • 00:22:42 - Turning gifts into client magnets with outbound marketing
  • 00:23:35 - From surprise packages to strategic outreach
  • 00:23:58 - The secret psychology behind sending gifts that convert
  • 00:26:28 - Reinventing outreach in a remote-first world
  • 00:27:20 - Scaling your gift game without losing the personal touch
  • 00:30:33 - Crafting irresistible, personalized gifts for dream clients
  • 00:34:54 - Why relentless follow-up wins the biggest deals
  • 00:40:07 - Wrapping up with a special offer you can’t ignore

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam