Episode 548

full
Published on:

8th Dec 2023

Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)

Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.

Chapters:

  • 00:00:00 - Marketing Against The Grain Episode Swap
  • 01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
  • 02:58:00 - Analyzing Key Marketing Opportunities for 2024
  • 03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
  • 05:09:00 - Delving into Overrated Marketing Strategies Today
  • 10:59:00 - Uncovering Hidden Gems in Marketing Strategies
  • 16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
  • 25:56:00 - Shifting Focus to Effective Google Advertising Techniques
  • 27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
  • 29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
  • 29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
  • 30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
  • 33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
  • 39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
  • 45:43:00 - Wrapping Up: Insights and a Nod to HubSpot

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam