Episode 549

full
Published on:

12th Dec 2023

The Future of Digital Advertising in an AI World

Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models.

Chapters:

  • 00:00:00 - Opening: Unveiling AI's Role in Revolutionizing Advertising
  • 00:04:36 - AI's Transformative Impact on Modern Advertising Techniques
  • 00:06:54 - Delving into AI's Evolution and Its Prospective Future
  • 00:09:40 - Strategic Timing in AI Adoption for Maximum Impact
  • 00:18:38 - AI's Efficiency in Streamlining Task Management
  • 00:20:25 - Practical Applications of AI in Professional and Personal Arenas
  • 00:23:50 - Enhancing Workforce Efficiency Through AI Integration
  • 00:24:44 - Exploring the Emergent Field of Prompt Engineering in AI
  • 00:27:44 - AI's Progressive Influence on Business Processes and Operations
  • 00:34:17 - Leveraging AI for Innovative Content Creation and Digital Marketing
  • 00:43:03 - Navigating the Complex Landscape of AI Tool Expansion
  • 00:47:22 - Envisioning the Next Phase in AI Development: Agents and Beyond
  • 00:49:44 - AI's Role in Reshaping Job Functions and Business Structures

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam