Episode 547

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Published on:

5th Dec 2023

The Death of Digital Marketing Agencies

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and client-centric approaches, challenging agencies to evolve or risk extinction. This episode is a must-listen for anyone involved in digital marketing, offering critical insights into the industry's future and how to stay ahead in a rapidly evolving landscape.

Chapters:

  • 00:00:00 - Introduction: Welcome to the 'Perpetual Traffic' Podcast
  • 00:01:35 - Agency Dynamics: Discussing the Responsibility in Agency Growth
  • 00:04:52 - E-commerce Trends: Analyzing Amazon's Influence
  • 00:15:25 - Predicting Agency Futures: Exploring Challenges and Changes
  • 00:19:50 - Adapting Services: How Agencies are Evolving
  • 00:21:59 - End of an Era: Examining the Decline of Traditional Agency Models
  • 00:23:53 - Emerging Players: Shift Towards In-House Teams and Freelancers
  • 00:25:40 - Agency-Client Evolution: Rethinking Relationships in the New Era
  • 00:27:56 - Innovative Agency Models: Discussing the Need for Change
  • 00:40:46 - Survival Strategies: Opportunities and Hurdles for Smaller Agencies
  • 00:41:36 - Wrapping Up: Concluding Thoughts on the Future Agency Landscape

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam