Episode 550

full
Published on:

15th Dec 2023

Project Management 101: Tools, Processes, and Habits with Gray MacKenzie

Kasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client health, and deliver an awesome experience for your team and clients. Plus, he gives you the three secrets to project management success and how to avoid the most common mistakes.

Chapters:

  • 00:00:00 - Introduction and Welcome
  • 00:01:59 - How to Calculate the ROI of Project Management
  • 00:07:20 - How Zenpilot Evolved Over 10 Years
  • 00:19:08 - How to Measure and Improve Client Health
  • 00:24:42 - The Three Keys to Making Project Management Work Well
  • 00:26:19 - How to Use ClickUp and Teamwork for Project Management
  • 00:28:16 - How to Define Your Scorecard and Track Your Progress
  • 00:30:25 - How AI Can Enhance Project Management
  • 00:33:18 - How to Design Your Data Architecture for AI
  • 00:37:17 - How AI Can Automate Task Creation and Summary
  • 00:39:30 - How Gamification Can Motivate and Engage Your Team
  • 00:40:38 - How AI Can Optimize Capacity Management
  • 00:46:15 - How to Create Structure and Clarity for Your Team
  • 00:48:25 - How to Use Time Tracking for Capacity Management

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam