Episode 551

full
Published on:

19th Dec 2023

7 Astonishing Digital Marketing Predictions for 2024

Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision.

Chapters:

  • 00:00:00 - 7 Astonishing Digital Marketing Predictions for 2024
  • 00:01:06 - How to Use Bundling to Increase the Value of Your Content
  • 00:08:49 - Why Influencer Marketing Will Be More Effective and Popular in 2024
  • 00:19:38 - How Podcasts Can Help You Build Trust and Authority with Your Audience
  • 00:25:13 - How Agency Consolidation Will Affect the Digital Marketing Industry
  • 00:26:48 - How to Protect Your Business from Unreliable or Insolvent Agencies
  • 00:28:33 - How to Deal with Technical Issues and Glitches on Your Podcast
  • 00:35:39 - Why Info Marketing Will Become Obsolete and What to Do Instead
  • 00:39:03 - Conclusion and Key Takeaways

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam