Episode 595

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Published on:

21st May 2024

Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?

Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving this move and who stands to gain or lose. Get ready as Ralph and Lauren unpack the drama, providing hot takes on how this saga could reshape your social media strategy.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: Fresh Faces and New Beginnings
  • 00:00:44 - Telegram Talk: Join Our Buzzing Community
  • 00:02:16 - TikTok Trouble: Legislation, Bans, and What It Means for Business
  • 00:05:35 - Algorithm Secrets: Why TikTok’s Formula Has Everyone Talking
  • 00:07:00 - National Security or Nonsense? The U.S. Government’s Concerns
  • 00:08:45 - Economic Power Play: TikTok's Influence on Small Businesses
  • 00:10:15 - Competing Platforms: How TikTok Stands Out from Meta and Google
  • 00:12:09 - Project Texas Unveiled: TikTok’s $2 Billion Security Bet
  • 00:14:30 - Jobs on the Line: Economic Impact of the TikTok Ban
  • 00:16:45 - Global Ripple Effect: What Happens if the U.S. Leads the Way?
  • 00:18:10 - Small Business Stories: Real-Life Examples of TikTok Success
  • 00:20:30 - Political Year Drama: How Elections Influence Tech Policies
  • 00:23:24 - Big Picture: Social Media, Government Scrutiny, and Business Impacts
  • 00:28:15 - Parting Words: Join the Conversation

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam