Episode 596

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Published on:

24th May 2024

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast
  • 00:00:38 - Unraveling the Telegram Thread: Our Community Insights
  • 00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins
  • 00:07:24 - Personalized Emails: Strategies for Better Segmentation
  • 00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions
  • 00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality
  • 00:16:49 - Audience Engagement: Boosting Email Interaction
  • 00:19:02 - The First Email: Setting the Stage for Engagement
  • 00:24:13 - Effective Calls to Action: Maximize Your Email Impact
  • 00:26:10 - Lead Scoring and Tracking: Techniques for Success
  • 00:28:22 - Automating Sales and Marketing: Best Practices
  • 00:29:31 - Building Your Automation Team: Roles and Responsibilities
  • 00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best
  • 00:36:00 - Social Media Strategies: Driving Sales and Engagement
  • 00:41:03 - Paid Traffic Conversions: Optimizing for the Right Events

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam