Episode 594

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Published on:

17th May 2024

Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the incredible ride with Kasim and look forward to what lies ahead.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: Introductions and Farewells
  • 00:01:00 - Reflecting on the Journey: Ralph and Kasim's Partnership
  • 00:03:45 - The Emotional Side of Podcasting: Saying Goodbye
  • 00:06:23 - The Power of Podcasting: Insights and Impact
  • 00:10:15 - Building Connections: Networking Through the Show
  • 00:13:30 - Content Creation: From Podcast to Multi-Channel Strategy
  • 00:16:50 - Lessons Learned: The Influence of Perpetual Traffic
  • 00:19:37 - Becoming the Guide: Lessons in Leadership and Learning
  • 00:24:02 - The Essence of Curiosity in Podcast Hosting and Joe Rogan: A Multifaceted Success Story
  • 00:26:24 - Mastering the Art of Listening
  • 00:28:08 - The Challenge of Being Genuinely Interested
  • 00:32:40 - Listening Skills: Creating Space for Deeper Conversations
  • 00:36:07 - The Art of Reinvention in Business and Podcasting
  • 00:42:37 - Openness and Vulnerability: Lessons Learned
  • 00:47:04 - A Fond Farewell and Looking Ahead

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam