Episode 560

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Published on:

19th Jan 2024

How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth

Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.

Chapters:

  • 00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast
  • 00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition
  • 00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies
  • 00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing
  • 00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era
  • 00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns
  • 00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization
  • 00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads Campaigns

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam