Episode 489

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Published on:

12th May 2023

[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.

In This Episode, You'll Learn:

  • 00:00:00 Unlocking the Value of Domain Names
  • 00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations
  • 00:06:18 Optimizing Ads for Sales: A High-Level Perspective
  • 00:07:27 Adding Value and Effective Calls to Action in Ads
  • 00:11:23 Powerful Hooks: Captivating Audiences with Advertisements
  • 00:13:46 Leveraging YouTube Ads for Facebook Advertising Challenges
  • 00:17:24 Success Stories and Strategies: The Snatch Ad Approach
  • 00:20:36 Consulting for Effective Ad Campaign Management
  • 00:21:41 YouTube Ads vs. Facebook Ads: Unveiling the Power of Audio and Video
  • 00:26:02 The Omnipresence of Retargeting: A Popcorn Analogy
  • 00:30:55 Surprising Success: Pinterest Advertising for Business
  • 00:34:33 Spotlight Ad: Cost-Effective Booking Call Strategies
  • 00:36:56 Digital Advertising Strategies: From YouTube to Complimentary Calls
  • 00:37:59 Budget Recommendations for Effective Retargeting Ads
  • 00:39:02 Scaling Marketing Results: Expert Tips for Success

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LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam