Episode 490

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Published on:

16th May 2023

How Much Should You Spend on Digital Advertising?

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.

In This Episode, You'll Learn:

  • 00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing
  • 00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook
  • 00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands
  • 00:07:47 Exploring Media Buying and Common Challenges in Online Marketing
  • 00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs
  • 00:15:49 Calculating Customer Acquisition Costs through Online Traffic
  • 00:18:16 Analyzing Inefficiencies in Your Business Model for Growth
  • 00:21:38 Understanding the Competitive Landscape for Business Success
  • 00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market
  • 00:28:04 Mastering High-Intent Keywords for Effective Marketing
  • 00:33:13 Crafting a Unique Selling Point in a Competitive Market

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LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam