Episode 488

full
Published on:

9th May 2023

Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.

In This Episode, You'll Learn:

  • 00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport
  • 00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves
  • 00:06:20 - Request for insider tips on boosting website traffic
  • 00:09:21 - Niche strategies and successful YouTube ads for small budgets
  • 00:10:45 - Different strategies for running campaigns at different budgets
  • 00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions
  • 00:18:28 - YouTube video causes tracking issues
  • 00:20:59 - The importance of tracking in client work and retargeting strategy
  • 00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance
  • 00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns
  • 00:32:18 - Building trust is more important than collecting names and emails
  • 00:33:59 - Overview of a digital advertising campaign
  • 00:37:07 - Maximizing conversions with exclusions in YouTube ads
  • 00:39:11 - The importance of video watching for uncovering hidden intent in marketing
  • 00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists

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LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam