Episode 629

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Published on:

20th Sep 2024

(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow. 

Chapters

  • 00:00:00 – Welcome to the Perpetual Traffic Podcast
  • 00:00:34 – Connecting with Perpetual Traffic on Telegram
  • 00:01:26 – Genealogy Surprises
  • 00:02:15 – Introducing TikTok Guests
  • 00:03:50 – TikTok's Measurement and Attribution
  • 00:10:15 – The Power of Long-Term Attribution on TikTok
  • 00:16:31 – TikTok's Evolution and Lead Generation
  • 00:21:45 – Lead Generation Strategies on TikTok
  • 00:27:00 – Data Connections and Measurement Tools
  • 00:33:15 – Introduction to Reporting and Conversion Studies
  • 00:34:39 – Framework for Data Connections and Testing
  • 00:35:44 – Expanding Partnerships and Ecosystem
  • 00:38:25 – Practical Examples of Measurement Tools
  • 00:40:28 – Importance of Incrementality Testing
  • 00:45:10 – Incrementality Testing and Real Business Results
  • 00:52:24 – TikTok Shops and E-commerce Integration
  • 00:55:53 – Final Thoughts and Recommendations

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam