Episode 628

full
Published on:

17th Sep 2024

Which ‘Clicks’ Should I Care About in Digital Marketing?

Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

Chapters

  • 00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
  • 00:01:22 - Kicking Off the Final Chapter on MPIs
  • 00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
  • 00:03:49 - CPC Breakdown: What Are You Really Paying For?
  • 00:05:53 - Instant Forms and the Meta Metrics Mystery
  • 00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
  • 00:13:35 - Deconstructing Click Metrics for Better Ad Performance
  • 00:17:59 - Unlocking the Power of Instant Experience Ads
  • 00:25:55 - Mastering Full Funnel Advertising Strategies
  • 00:31:52 - Wrapping Up with a Call to Action and What’s Next

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam