Episode 630

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Published on:

24th Sep 2024

3 Essential Marketing Performance Indicators You’re Not Using…But Should

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. 

Chapters

  • 00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
  • 00:01:05 - Welcome to the Perpetual Traffic Podcast!
  • 00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
  • 00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
  • 00:03:22 - Why New Website Visits Are Your Secret Weapon
  • 00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
  • 00:08:33 - Mastering Wicked Reports: How to Drive New Visits
  • 00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
  • 00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
  • 00:19:39 - The Untapped Power of Cold Traffic
  • 00:20:40 - Essential Metrics for Forecasting and Budgeting
  • 00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
  • 00:24:46 - Making Smarter Decisions with Wicked Reports
  • 00:29:08 - Campaign Analysis: Performance Over Time
  • 00:36:57 - Wrapping Up: Final Thoughts and a Special Offer


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam