Episode 535

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Published on:

24th Oct 2023

Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit

We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising.

Chapters:

  • 00:00:00 - Unveiling the Future of Branding: Meta Brand Summit Insights
  • 00:03:00 - Meta's Vision: Video's Central Role in Modern Advertising
  • 00:06:59 - Decoding Meta's Influence: The Game-Changing Power of Video Content
  • 00:09:46 - Creator Content: Measuring Impact and Realizing ROI Potential
  • 00:12:30 - Advanced Techniques: Determining Creator Value and ROI Metrics
  • 00:15:45 - Client Retention Tactics: Navigating Attribution Windows in Digital Advertising
  • 00:19:25 - Elevating Brand Presence: Understanding 'Tentpole Moments'
  • 00:23:40 - Long-Term Branding: Harnessing Micro-Moments for Lasting Impact
  • 00:28:00 - Deep Dive: Effective Branding Strategies and Transformative Outcomes
  • 00:33:00 - Essential Tools: Top Resources for Cutting-Edge Advertisers
  • 00:38:00 - Expanding Your Knowledge: Discovering the Customer Acquisition Show & Parting Thoughts

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam