Episode 608

full
Published on:

9th Jul 2024

(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth.

Chapters:

  • 00:00:00 - Welcome & Ralph Introduces Tom Shipley: Expert in Acquisitions
  • 00:01:00 - Understanding Deal Structure Basics
  • 00:03:40 - Building Trust and Vision in Deals
  • 00:06:34 - Key Insights on Evaluating Financials
  • 00:09:30 - Revealing the True Profit Picture
  • 00:12:28 - Essential Tips for Negotiation
  • 00:18:13 - Exploring Creative Deal Structures
  • 00:22:45 - Implementing Cash Flow Safeguards
  • 00:28:20 - Final Thoughts and Upcoming Events

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam