Episode 609

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Published on:

12th Jul 2024

Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.

 CHAPTERS

  • 00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!
  • 00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement
  • 00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'
  • 00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg
  • 00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing
  • 00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator
  • 00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations
  • 00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle
  • 00:20:34 - Listen Up: How to Prove You’re Listening with the Looping Technique
  • 00:22:56 - Real Connections: The Importance of Genuine Conversations
  • 00:25:00 - Team Secrets: Inside Google’s Project Aristotle and Team Dynamics
  • 00:29:08 - Safety First: The Role of Psychological Safety in Team Success
  • 00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFs


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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam