Episode 607

full
Published on:

5th Jul 2024

3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic Podcast
  • 00:00:39 - Meet Tom Shipley: Serial Entrepreneur and Former Special Forces Operator
  • 00:01:58 - Unlocking Business Growth through M&A
  • 00:04:40 - Tom Shipley's First Business Ventures
  • 00:05:09 - Surviving the Tech Bubble
  • 00:06:47 - Building a Beauty Empire: Atlantic Coast Brands
  • 00:10:07 - Innovative Financing and Acquisition Techniques
  • 00:14:24 - Identifying Perfect Acquisition Targets
  • 00:17:00 - Creative Deal Structures
  • 00:19:30 - Leveraging Your Network for Funding
  • 00:21:45 - Motivations Behind Selling a Business
  • 00:24:00 - Retaining Key Employees
  • 00:26:00 - Case Studies of Successful Acquisitions
  • 00:27:07 - Steering Clear of Acquisition Pitfalls
  • 00:34:14 - Gear Up for DealCon Conference
  • 00:35:27 - Final Thoughts and How to Get in Touch

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam