Episode 429

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Published on:

27th Sep 2022

3 Takeaways from Meta's Performance Marketing Summit (Part 1)

What is the future of Meta advertising - and is it time for marketers to start embracing AI? 

On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space. 

Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms. 

Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.

IN THIS EPISODE, YOU'LL LEARN: 

  • The future of Meta advertising
  • This week's nugget: Drive traffic to your website and get people's emails using retention.io 
  • The Performance 5 and Facebook advertising success
  • How to ensure your cold outreach is not violating anti-spam laws
  • The core aspects of AI-generated ad campaigns
  • Why Facebook is way better at split testing than Google
  • Facebook and Google favor ads that run according to their playbooks


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam