Episode 430

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Published on:

30th Sep 2022

How Meta Plans to Make Advertisers More Money (Part 2)

What can you do right now to improve ad performance on Meta platforms?

On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.


Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.


IN THIS EPISODE, YOU'LL LEARN: 

  • What is Meta's Performance 5?
  • How AI is changing advertising
  • The benefits of diversifying your front-end ad messaging
  • Why you need to check if the Facebook Conversion API is working or not
  • Business results validation 
  • In-platform conversion and after-the-click experience
  • Creators for direct response advertising
  • Why Facebook favors ads that run according to their playbooks


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam