Episode 715

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Published on:

18th Jul 2025

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you’re focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you’ve been looking for.

Chapters:

  • 00:00:00 - Ready to Raise Profits? Let’s Go
  • 00:00:56 - What Is nAOV and Why It Matters
  • 00:02:54 - Why Most Marketers Miss This Metric
  • 00:06:11 - Cross-Sells That Print Cash
  • 00:08:39 - Real Wins from Real Brands
  • 00:11:20 - Keep Customers Buying Again and Again
  • 00:16:59 - The Showdown: Cross-Sell vs. Upsell
  • 00:18:45 - 6 Power Plays to Boost nAOV
  • 00:18:48 - How to Pick & Price Like a Pro
  • 00:27:10 - Perfect Timing for Maximum Conversions
  • 00:29:36 - Test, Learn, Optimize, Repeat
  • 00:31:55 - Go Use This – Start Today

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam