Episode 493

full
Published on:

26th May 2023

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.

In This Episode, You'll Learn:

  • 00:00:00 - Perpetual Traffic Podcast: Personal Injury Law Case Study (Part 2)
  • 00:01:59 - Effective Ad Strategies for E-commerce Using UGC
  • 00:06:23 - Avatars for Law Firm Marketing Strategies
  • 00:09:06 - Personal Injury Lawyers Find Potential Clients through Facebook Data Points
  • 00:13:47 - Keeping Ads Simple: No Need for Complications
  • 00:16:57 - Marketing Strategies: Differentiation and Selling in a Competitive Market
  • 00:20:55 - Incremental Changes for Improved Website Performance
  • 00:23:14 - Importance of Objective Perspective in Website Development

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam