Episode 716

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Published on:

22nd Jul 2025

7 Secrets to Explode Your Profits with Upselling

Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundling, subscribe-and-save options, thank-you page offers, and value-driven incentives—without disrupting the customer journey. You'll learn how brands like Amazon, Apple, and Dollar Shave Club use upsells to increase profits by 35% or more, and how to apply these same tactics to your business in time for Q4. Whether you're an e-commerce operator, digital marketer, or service provider, this episode is your upsell playbook for adding more value, converting smarter, and scaling revenue fast—all without selling “a bunch of crap.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit
  • 00:00:26 - What Is nAOV and Why It Changes Everything
  • 00:01:47 - Q4 is Coming—Are Your Nets Fixed?
  • 00:04:45 - Unlock More Revenue with Strategic Upsells
  • 00:04:55 - The Cross-Sell vs. Upsell Showdown
  • 00:06:17 - Real Upsell Examples That Actually Work
  • 00:15:38 - Why Subscription Upsells Are Profit Goldmines
  • 00:19:51 - Incentives That Get Customers to Say “Yes!”
  • 00:21:22 - Beauty Brand Deep Dive: Mascara That Converts
  • 00:22:14 - What Makes a Great Cross-Sell Strategy?
  • 00:22:56 - Bundles That Boost AOV Instantly
  • 00:23:42 - High-Impact Upsell Techniques You Can Steal
  • 00:24:47 - Overcoming Common Upsell Roadblocks
  • 00:26:06 - Inside Tier 11’s Client Wins
  • 00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How
  • 00:34:22 - The Art of Post-Purchase Upselling
  • 00:38:30 - Final Takeaways to Maximize Your Profit

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam