Episode 468

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Published on:

14th Feb 2023

How to Use ChatGPT to Rank #1 in Google with Michael Cottam

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!

In This Episode, You'll Learn:

  • 00:00:00 Unlocking The Potential of SEO with Michael Cottam
  • 00:06:06 Exploring The Frontier of Conversational Search Engines
  • 00:08:32 The Difference Between Deep & Surface Level Content
  • 00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
  • 00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
  • 00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
  • 00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
  • 00:26:10 Building Authority Over Time: A Decade of Content Creation
  • 00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
  • 00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
  • 00:34:09 Facebook's Benefits & Challenges: A Closer Look
  • 00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
  • 00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
  • 00:41:41 Google's Link Spam Detection: Navigating the System
  • 00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
  • 00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
  • 00:50:58 SEO Table Stakes: On-page Optimization Techniques
  • 00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
  • 00:57:14 Keywords & Content: A Perfect Match for SEO Success

Links and Resources:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam