Episode 683

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Published on:

28th Mar 2025

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.

Chapters:

  • 00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
  • 00:00:17 – Business Models, Boundaries & What We’re Not Sharing
  • 00:02:40 – NAC Unpacked: The Metric That Changes Everything
  • 00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
  • 00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
  • 00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
  • 00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
  • 00:14:49 – What It Really Takes to Scale Without Burning Cash
  • 00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
  • 00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
  • 00:21:06 – Target Smarter: Tools That Take the Guesswork Out
  • 00:22:48 – Why Subscribers Are the Real Growth Engine
  • 00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
  • 00:26:07 – Looking Back to Move Forward: What the Data Tells Us
  • 00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
  • 00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam