Episode 682

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Published on:

25th Mar 2025

5 AI video tools you can’t live without with Ian Garlic

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:35 - The Wild Rise of AI in Video Content
  • 00:02:04 - Is Human Video Dead? The Future of AI Creation
  • 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
  • 00:05:31 - SEO Flashbacks and What AI is About to Break
  • 00:11:30 - Behind the Curtain: AI Tools That Actually Work
  • 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
  • 00:14:28 - Airtable Hacks That Supercharge Your Workflow
  • 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
  • 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
  • 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
  • 00:19:59 - How Pro Editors Use AI Without Losing the Plot
  • 00:22:08 - Um, Wait—Do Imperfections Build Trust?
  • 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
  • 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AppSumo - 13% off with code traffic13

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam