Episode 684

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Published on:

1st Apr 2025

Answered: How Can I Do What I Do Best & Outsource The Rest?

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.

Chapters:

  • 00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe
  • 00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview
  • 00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast
  • 00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder
  • 00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes
  • 00:17:42 – Don’t Do It All: The Power of Delegation & Team Growth
  • 00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game
  • 00:31:18 – Efficiency Mode: Unlocking the CEO Mindset
  • 00:32:38 – Hire Smarter: Ralph’s Battle-Tested Hiring Framework
  • 00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent
  • 00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader
  • 00:47:05 – Growth Mode: Building a Scalable, Sellable Business
  • 00:51:18 – Ad Trends 2025: What’s Working Now in Paid Traffic
  • 01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen Next

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam