Episode 611

full
Published on:

19th Jul 2024

(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.

Chapters

  • 00:00:00 - Kickoff: Introduction to the Customer Experience Engine with Scott Wozniak
  • 00:01:12 - Essential Insights: The Power of Operational Excellence
  • 00:02:20 - Building Bridges: Trust through Consistency
  • 00:05:45 - The Value of Consistency: Why Customers Return
  • 00:10:48 - The Personal Touch: Showing You Care with Personalized Service
  • 00:17:17 - Magic Moments: Creating Memorable Experiences
  • 00:20:06 - Wisdom from Star Wars: Obi-Wan's Mentorship Lessons
  • 00:21:27 - Fan Frenzy: Turning Customers into Raving Fans
  • 00:23:29 - Real-world Examples: Chick-fil-A's Memorable Moments
  • 00:25:48 - Victory Lap: Celebrating Business Wins
  • 00:26:53 - Industrial Celebrations: Nucor's Unique Ways of Honoring Clients
  • 00:29:28 - Success Metrics: Tracking and Celebrating Milestones
  • 00:34:03 - Connect with Scott Wozniak: Insights and Opportunities


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam