Episode 479

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Published on:

28th Mar 2023

How to Use Open AI to Convert Leads to Customers with Shaun Clark

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.

In This Episode, You'll Learn:

  • 00:00:00 Engaged founder provides exceptional customer support after years
  • 00:01:38 Co-founder discusses high level and conceptual ideas
  • 00:04:39 Improve customer service with text messages
  • 00:07:20 Software company proves concept with 500k businesses and 1 million users
  • 00:08:38 Importance of tracking business interactions online
  • 00:12:14 Increase conversion rates in marketing with binary options
  • 00:14:39 Legal compliance advice for business owners
  • 00:17:00 Automate to speed up lead generation and avoid client data requests
  • 00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
  • 00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
  • 00:29:25 The complexity of technology and the need for expertise
  • 00:33:25 Impact of technology on ideation and job replacement
  • 00:36:40 The threat of automation to white-collar jobs

Resources Mentioned In Episode:

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam