Episode 480

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Published on:

7th Apr 2023

The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

In This Episode, You'll Learn:

  • 00:00:00 Perpetual Traffic: Marketing Insights and Strategies
  • 00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers
  • 00:07:44 The Importance of Timely Decision-making and Saying No in Sales
  • 00:11:14 The Fast-paced and Self-serving Nature of Marketing
  • 00:13:28 Balancing Information and Interaction in Presentations
  • 00:17:27 Mismatched Values between Entrepreneurs and Their Audience
  • 00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives
  • 00:23:40 Need for Multiple High-quality Products to Succeed at Traffic
  • 00:26:59 Limitations of Schema in Marketing and Design
  • 00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example
  • 00:32:47 Using Fear as an Advantage in Marketing
  • 00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective
  • 00:38:36 Importance of Properly Set up Insights and Transition Options
  • 00:40:06 Catastrophic Error of Ending Webinars on Price

Connect with Jason Fladlien:

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam