Episode 478

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Published on:

24th Mar 2023

5 Proven Ways to Improve Your Website Conversion Rate

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.

In This Episode, You'll Learn:

  • 00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
  • 00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate
  • 00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
  • 00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
  • 00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
  • 00:23:57 Effective Tips for Pop-ups: Using a Delay
  • 00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
  • 00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
  • 00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
  • 00:42:13 Improving Website Conversion Rates through Avatar Optimization

Resources Mentioned In Episode:

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam