Episode 544

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Published on:

24th Nov 2023

How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

Chapters:

  • 00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
  • 00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
  • 00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
  • 00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
  • 00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
  • 00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
  • 00:12:00 - Crafting the Perfect Lead Form: An Art and Science
  • 00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
  • 00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
  • 00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
  • 00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
  • 00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
  • 00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
  • 00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
  • 00:28:00 - The Conditional Logic Conundrum in Lead Generation
  • 00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
  • 00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
  • 00:34:00 - Preparing for the Digital Marketing Revolution
  • 00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
  • 00:38:00 - Exclusive Tips for Digital Marketing Gurus
  • 00:40:00 - The Episode's Best Bits: Key Insights and Strategies
  • 00:42:00 - Sneak Peek: What's Next in Marketing Mastery
  • 00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam