Episode 545

full
Published on:

28th Nov 2023

The Laziest Way to Get Qualified Leads on Meta

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:01:07 - Insights on Kasim's Expertise in Digital Marketing
  • 00:02:21 - Unveiling the Power of Lead Ads on Meta
  • 00:04:12 - Introducing LeadCenter: Meta's Hidden Gem
  • 00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses
  • 00:07:35 - Practical Guide: Navigating LeadCenter
  • 00:10:57 - Strategies to Effectively Find Leads on Social Media
  • 00:12:52 - Deep Dive into LeadCenter's Manual Process
  • 00:15:58 - Engaging with Leads: Best Practices
  • 00:17:24 - Collaborative Use of LeadCenter Across Teams
  • 00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement
  • 00:21:14 - Mastering Personalized Customer Interactions
  • 00:22:56 - Tackling Deliverability Challenges in E-commerce
  • 00:25:45 - Enhancing Follow-up Communications with Custom Questions
  • 00:29:24 - Role of Social Media Team in Streamlining Lead Assignment
  • 00:32:43 - Exploring the Potential of the Traffic and Conversion Summit

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam