Episode 515

full
Published on:

11th Aug 2023

3 Steps to How Erik Huberman Built a $500M Marketing Agency

We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspectives shed light on the transformative role of funds, organic growth, and the essence of being genuinely good at what you do. Dive in to uncover the secrets behind building a half-billion-dollar company and the nuances of standing out in a crowded agency space.

Chapters:

  • 00:00:00 - Introduction: Erik Huberman's Insights on Scaling in Digital Marketing
  • 00:03:58 - Navigating the Challenges of Scaling Service Businesses
  • 00:07:05 - The Power of Organic Growth and Wise Investments
  • 00:10:57 - Secrets to Attracting Top-tier Talent in Marketing
  • 00:14:36 - Balancing Personal Growth with Business Expansion
  • 00:16:57 - The Staircase Approach to Growth and Ensuring Client Satisfaction
  • 00:18:22 - Standing Out in Marketing: How to Rise Above the Noise
  • 00:23:25 - Prioritizing Client Communication and Responsiveness
  • 00:25:41 - The Art of Effective Communication in Business
  • 00:28:46 - Mastering Sales: Balancing Necessity with Differentiation
  • 00:33:15 - Building Credibility: The Cornerstone of Marketing Success
  • 00:35:50 - Navigating Client Challenges and Building Trust Amidst Negative Feedback
  • 00:37:20 - Handling Difficult Clients and Maintaining Brand Reputation
  • 00:40:45 - Pivoting from Personal Branding to Audience-Centric Branding
  • 00:43:39 - The Value of Specialization in Modern Marketing
  • 00:48:57 - Strategic Decisions: When to Acquire and When to Exit
  • 00:51:16 - Beyond the Hype: The Reality of Social Media Success
  • 00:52:19 - The Business Lifecycle: From Startup to Selling
  • 00:57:15 - Market Trends: What to Expect in the Coming Year

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Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam